Many of you will know Sony for our great consumer products like Bravia, Vaio laptops, Walkman and Playstation, but you may be less familiar with our group of professionals who are dedicated to bringing this heritage in developing innovative and dynamic audio-visual products to businesses throughout Europe and indeed the world. Headquartered in the UK, Sony Professional Solutions Europe is committed to helping businesses realise the critical benefits that integrated AV/IT solutions like videoconferencing, digital signage and network video monitoring can deliver – namely an increase in time; a streamlining of process; a positive contribution to the environment and a reduction in costs.
By capitalising on the advantages technology offers, corporations are able to address some of the most pressing issues on today’s global business agenda, from carbon neutrality to employee connectivity. The modern IP-network has revolutionised real-time remote communication, transcending limitations that distance and time had previously imposed. The arrival of High Definition (HD) in business has enabled more effective and emotional communication management for small and large organisations alike. Having pioneered HD in the broadcast industry, we have built on our deep heritage and expertise to bring this leading technology to videoconferencing solutions for the business community through stylish desktop and stand alone systems to large integrated solutions.
As corporations and CEOs adopt new ways of working, the seemingly limitless possibilities that technology offers are being realised. From industry leading and accessible videoconferencing applications to digital signage and network video monitoring systems, Sony enables businesses to revolutionise the way they engage and communicate with their employees and stakeholders. Working from a core IP network, organisations are harnessing bandwidth to streamline and economise business processes and create an environment that is conducive to sharing best practice and innovation through collaboration.
In a financially volatile and competitive world, it is critical to be stringent with costs. As such, CEOs worldwide are embracing the collaborative benefits that technology like videoconferencing offers. Businesses that actively use videoconferencing benefit from quick decision-making, uninterrupted workflow and ultimately a better work-life balance for employees through the elimination of time-consuming and costly travel. Frequent travellers endure long journeys on the road, queues at airport security, jetlag and time away from family and friends for meetings that could often be achieved virtually. Reducing the number of flights required for business travel would significantly reduce a corporation’s carbon footprint: a staggering 22.3 million tonnes of CO2 would be saved were 20 percent of business travel within Europe to be replaced with videoconferencing. As environmental concerns continue to grow, we at Sony are also committed to responding responsibly. Through investing in technology and researching carbon intensive alternatives, we are aiming to achieve a ‘zero environmental footprint’.
At Sony, we strive to design solutions that give a real sense of presence and collaboration between users. 3D Telepresence is the first of its kind to enable people to look directly into the eyes of the 3D life-size image of their counterparts. This is the result of the collaborative effort between Sony and Teleportel, a dedicated distribution company responsible for 3D Telepresence solutions, which generate a more interactive and dynamic VC experience compared to any other Telepresence solution.
Sony is also pushing the boundaries of what normal videoconferencing applications can achieve. As part of our leading IPELA technology, Sony has integrated videoconferencing and IP-monitoring suites to enhance the videoconferencing experience with live audio and video from remote network cameras. This application is limited only by imagination: worldwide manufacturing teams can meet via videoconference to discuss a product whilst connected to a live IP camera that shows the assembly line, or international property deals can take place with live viewings of the properties themselves.
Videoconferencing and virtual, visual communication has become an essential tool for global industry. From London to Tokyo, it enables geographically distant communities to connect and collaborate in real time. Sony is committed to enriching the modern audio-visual experience at a pace that matches that of a dynamic business world.