Per Norman was appointed to the role of CEO at online gambling company Mr Green less than three years ago, but he has led the company through some key milestones in that short time. During this time, the company has undergone a considerable turnaround. Notably, the firm has recently been hitting headlines due to the launch of its Green Gaming predictive tool, a piece of software that enables customers to monitor their own gambling style. The tool is able to identify players who are engaging in particularly high-risk behaviour, and can issue warnings to those who should consider setting different stake limits. The move looks to set the tone in the industry, which is facing increased scrutiny from regulators.