Victor Herrero joined Guess as its CEO and director in 2015, and during his tenure has helped the company reach significant corporate and social milestones. Herrero prioritises sustainability and led the company to publish its first sustainability plan in 2017. Guess has committed to being a water steward, reducing carbon emissions and promoting circularity – the idea that products should be recovered and reused – in the fashion industry. Starting in the US and with the aim to extend globally by 2020, Guess has launched an in-store programme that allows customers to return unwanted clothing and footwear for recycling. Prior to Guess, Herrero worked as the head of Inditex’s Asia-Pacific division.