Kevin Cleary worked as Clif Bar’s president and COO before being promoted to CEO in 2013. He was appointed to help expand the organisation’s growth in the sports nutrition and healthy snacks division. Cleary boasts just the right expertise to promote the company’s health-conscious brand, as something of a fitness fanatic himself. With two Ironman triathlons and six marathons under his belt, Cleary has been balancing work and training for 19 years. It’s his dedication to every challenge he undertakes that has helped Cleary rise through the ranks of each company he joins and succeed in each new task. The company has seen significant growth under Cleary and controlled a third of the health bar market in 2016.