After more than 25 years in the automotive industry, Luca de Meo is undeniably an expert in his field. Having graduated from university in Milan, de Meo began his career at French carmaker Renault. This was followed by stints at Toyota and Fiat, and in 2009 de Meo joined German automotive giant Volkswagen as head of marketing. Since 2015, he has helped steer SEAT, a Spanish subsidiary of Volkswagen, through a turnaround process as chairman of the executive committee. Over the past three years, de Meo has progressed with his plan to achieve a new level of growth, pushing the firm to become one of the fastest-growing brands in Europe.