Lily Tse is the founder and CEO of Think Dirty, the world’s number one beauty ingredients app. Connecting ingredient-conscious shoppers to natural beauty brands, the app features more than 850,000 products and is now used in over 33 countries worldwide. Prior to founding Think Dirty, Tse worked with numerous high-profile clients across multiple industry verticals, including Holt Renfrew, Joe Fresh, Mercedes-Benz and a variety of fast-moving consumer goods (FMCG) firms. Tse’s passion is building a purpose-driven venture based on health, beauty and consumer transparency. She also continues to mentor and support female representation in tech, especially in leadership roles.