Chris McFarlane is President and CEO of PrintFleet, and since his appointment has done a great deal to differentiate the company’s services from those of its competitors. Under his leadership, the company has invested in automation and the enormous efficiencies it brings in terms of increased productivity and competitiveness. Speaking in an interview with European CEO, automation, McFarlane said, greatly reduces the number of human-to-human interactions and makes business processes “repeatable, scalable and reliable”. By pursuing what he calls the Internet of Printers, PrintFleet has fast become the choice solution for many companies.