The CEO of Frankfurt- and Silicon Valley-based B2B Dynamic Payments company Traxpay, John Bruggeman joined the company in 2012. Over the course of his career working across various parts of the IT sector, he has witnessed some of the biggest technological shifts of the last 20 years. During the mid 1990s, he joined internet pioneer Netscape, where he was in charge of enterprise strategy at the height of the so-called ‘browser wars’ that transformed the internet. He also spent time at AOL as vice president of marketing and business development, among a number of other tech firms.
In 2005, he joined device software optimisation market leader Wind River, where he recognised the potential of Google’s mobile operating system early on, becoming the partner for the platform. After four years at Wind River, Bruggeman moved onto the role of chief marketing officer at Cadence Design Systems, which is a market leader in Electronic Design Automation. He left that role in 2012 to join Traxpay, recognising the potential there for revolutionising the online payment space.
Traxpay was launched in Germany in 2009 with the intention of shaking up the online B2B payment space. With backing from leading global investors in the banking, payment, financial technology and enterprise software spaces, Traxpay is helping to bring about more secure and efficient forms of B2B commerce. Bruggeman has described how Traxpay is the “natural link between buyer and seller – the actual conclusion of a transaction with the payment itself”.
Bruggeman has described himself as being “attracted to industries which are stagnant and ripe for change”. He adds that one of the most important aspects to his working life is “thinking creatively and big in the business space”. His successes over his career have reportedly produced five consecutive M&A transactions that have delivered more than $20bn to shareholders. That would suggest he’s the right man for Traxpay.