A world leader in the field of corporate social responsibility, the foundder and CEO of Plantagon has become a shining beacon of inspiration for ethical business people. Having written on the subject of business attitudes in his homeland, Hassle’s early life as a travel journalist has had a profound effect on his career in business, and his organisation was founded in cooperation with the Onondaga, a Native American nation. Always promoting a moral basis for business, Hassle merges the principles of a non-profit and for-profit organisation, ensuring the company is equally responsible for the success of both intentions.