What once started out on the kitchen table has turned out to be a succesful enterprise for founder Nick Hendriks. He spent years on end trying to come up with a turnkey solution for entrepreneurs that believed in e-commerce and realtime online payment processing. Now – 15 years to date – online sales are as common as cell phones. Online commerce is still on the rise and has ultimately persuaded consumer confidence.
“You see that in the articles that are purchased online,” says Hendriks. “They have gone from small items like books and DVDs to laptops and complete travel packages.” Quite the accomplishment, as the world is still fighting the ill-consequences of a hefty economic crisis.
For Hendriks the growth of internet sales is no surprise. Having been at the steering wheel of one of the oldest and most reliable payment suppliers, MultiCards knows (from best practices since 1995) what online merchants want and need to sell online succesfully. The same goes for the future of the internet that, according to the Dutch entrepreneur, is going on its second cycle.
“We are currently in the era of social colonisation,” Hendriks states. “The internet has become more community based. All of a sudden everybody has an entourage. This online behaviour will lead to a new development of social commerce, where product offering and demand are much more balanced. Through the perfection of database marketing, webshops will be able to realise a much higher sales rate and a higher rate on succesful transactions. We are only in the beginning stages of exploring all possibilities. The global crisis is no showstopper. On the contrary, the slump in the financial markets will only lead to a stronger digital evolution.”
Transparency
The digital evolution, as Hendriks calls it, gives entrepreneurs an ideal time frame to capitalise on online opportunities. MultiCards specialises in giving interesting companies a roadmap to success. From the beginning stages until the deal is sealed, the Dutch company takes care of both the seller and the buyer. Word of mouth is an important marketing tool for the online cashier.
“Having been in business for so long, we have found that transparancy and customer service are great drivers to expand our client base,” Hendriks knows. In a business that greatly evolves around trust and trustworthy partners, it is an encouraging sign that MultiCards has grown on the success of the internet, and has used the survival during the internet bubble to excel in the online sell. With the right strategy and the right support, the internet can be an important commercial playground for both SMEs and large corporates. It can be the digital nieche where you will find that enormous return-of-investment for your product or service. MultiCards knows and acts like it; as the independent knowledgeable middle man.
Interested in the MultiCards payment solutions? Fill out an application on www.multicards.com or contact Michel Hendriks +31 (0)40-2926378, ext 21