Author: Gerd Gigerenzer
Publisher: Penguin Books Ltd
Price: £8.99

All perceptions being subject to human bias, our minds are often tricked into misperceiving a risk. People who wish to influence our opinions are aware of this and often use this information to their benefit, taking advantage of widespread human innumeracy. As you read Reckoning with Risk you are probably thinking that this does not apply to you as you are highly numerate. However, the chances are it probably will. Gigerenzer highlights the evolutionary reasons behind our innumeracy and demonstrates errors with real world examples such as the manipulation of statistics in health campaigns and errors in cancer screening. Taking you on a journey which highlights human innumeracy empowers you with the mental apparatus to improve your perception of risk this book can provide an invaluable illustration of where we go wrong. If attentively read, it promises to change the way you look at statistics and dramatically change your perception of risk. Uncloud your mind and get statistics savvy with this easy to read guide through the risky world of numbers.