But if they did, they’d probably be the best in the world and moulded in the image of Jørgen Buhl Rasmussen, the man at the helm of the world’s fourth largest brewer and inspirator behind their unique branding
CEO and co-founder of one of Russia’s most successful IT security companies, Kaspersky Lab, Yevgeny Kaspersky is a mathematical prodigy turned millionaire by way of pure curiosity
How do you describe the CEO of Telecom Italia? Versatile and tenacious; talented, and a little unlucky, but an absolute master of the kind of corporate politics that keep executives at the top of their game
When he took over as CEO of Axel Springer AG in 2002, the company was facing testing times. In 2001 it faced losses of just under €200m. Ten years later, things aren’t quite so daunting
Climate change revelations forced the environmental service industry to reinvent itself; the CEO of Veolia Environnement, knows this more than anyone, taking over a company stuck firmly in the past
The boss of Europe’s energy champion, GDF Suez, is a quiet, thoughtful man who has masterminded one blockbuster deal after another
The CEO of Swatch Group took over from his father in 2003. With the death of Hayek Senior just last year, now more than ever is the time for the son to prove himself a worthy heir to his legacy
Not so long ago one could have been forgiven for not knowing the chief executive of Abertis Infraestructuras, Spain’s largest infrastructure and building group. The same could not be said today
Some have described Patrick Kron’s achievements at once-close-to-death French multinational Alstom as “miraculous”. Miraculous or not, Kron is lauded and praised just about wherever he goes
When the recession of the late 1980s impacted badly on Pirelli they needed someone who could make tough decisions, and despite the fact they did not know it yet, that man was Marco Tronchetti Provera
If there’s one industry that could be described as engaged in a battle to the death for sales it’s the energy sector. How does Dr Johannes Teyssen, Chief Executive and Chairman of Germany’s E.ON, react to this relentless competition?
The brand new CEO at Porsche, he is anything but a beginner in the automotive industry, as Jane Bordenave finds out
Anybody taking on the job of running a government-owned airline these days can expect turbulence. But when it’s an airline in trouble like national flag-carrier Finnair, there’s always the risk of coming down in flames.
Diekmann’s appointment as CEO of Allianz, in 2003, was a surprise that no-one expected. Henning Schulte-Noelle, retiring CEO, had been a figurehead in Germany, Diekmann was a relatively unknown figure
Roche has revealed record sales in the teeth of a recession. Its 42-year-old CEO has masterminded its $47m takeover of Genentech. Schwan is investing in science, not short-term sales. Will it work?
The European CEO awards 2024 have now been announced, presenting our pick of the CEOs, companies and campaigns leading their sectors.