Brands are attempting to tap into the growing autonomous sensory meridian response phenomenon by incorporating relaxing sounds into their advertisements. But is this new style of marketing anything more than the latest gimmick?
After more than 30 years at the helm, WPP CEO Martin Sorrell has resigned in the wake of allegations of personal misconduct and misuse of company assets
After more than 30 years at the helm of the company, WPP CEO Martin Sorrell’s position is now under threat due to an investigation into personal misconduct
By tapping into the image-driven social media platform Pinterest, businesses stand to gain insight into their target market and, ultimately, profit
As companies rush to partner with popular podcasts, a unique form of trusted storytelling is creating advertisements people actually want to hear,
With car advertisements becoming increasingly elaborate and progressively more expensive, it’s worth reflecting on how the medium found its feet in the first half of the 20th Century
In a bid to oust the four-year market dominance of British-based WPP, French and American firms Publicis and Omnicom have agreed to unite under one huge banner
The European CEO awards 2023 have now been announced, presenting our pick of the CEOs, companies and campaigns leading their sectors.
