How Finland’s Puro.earth plans to scale up carbon removal to help the world reach net zero emissions
With more and more companies announcing ambitions to achieve zero net greenhouse-gas emissions, the demand for voluntary carbon credits has boomed in the past year. Puro.earth co-founder Antti Vihavainen discusses why carbon removal, not offsetting, is the route to achieving net zero by 2050 – and how Puro.earth is the marketplace to do just that.