Marketing

Encouraging businesses to engage client participation

At ICF Next, marketing is about working with clients to come up with forward-thinking strategies, disrupting the status quo and delivering next-level results

Advertisers turn to ASMR for marketing inspiration

Brands are attempting to tap into the growing autonomous sensory meridian response phenomenon by incorporating relaxing sounds into their advertisements. But is this new style of marketing anything more than the latest gimmick?

Digital models pose new diversity questions to the fashion industry

Fashion brands are beginning to use digital influencers as part of their marketing campaigns, but these virtual supermodels seem to have as many critics as they do supporters, writes Barclay Ballard

Top 5 tips for start-up success

Many aspire to be their own boss, but setting up a business can be as difficult as it is daunting. Here, we look at five steps that will help guide you to start-up success

WPP CEO Martin Sorrell steps down following misconduct investigation

After more than 30 years at the helm, WPP CEO Martin Sorrell has resigned in the wake of allegations of personal misconduct and misuse of company assets

Advertising behemoth WPP is investigating allegations of personal misconduct and misuse of company assets against its CEO, Martin Sorrell

WPP CEO Martin Sorrell facing misconduct investigation

After more than 30 years at the helm of the company, WPP CEO Martin Sorrell’s position is now under threat due to an investigation into personal misconduct

Vision Critical: conversation is the future of marketing

The success of insight communities proves that modern-day market research and brand building don’t need to be mutually exclusive

How the European automotive industry markets to the US

Europe’s upmarket carmakers are changing perceptions in the US by providing consumers with the opportunity to drive iconic European cars on the streets they were designed for

Publicis and Omnicom become brand of brothers

In July, Publicis and Omnicom announced they were merging to form the biggest ad agency in history. As the deal progresses, it’s becoming difficult to tell whether the merger is in everyone’s best interests

The intrusive and the revolutionary

Mobile advertising is expected to emerge as a prominent marketing force in 2013, increasing consumer awareness and expressing brand identity

Awards Supplement 2023

The European CEO awards 2023 have now been announced, presenting our pick of the CEOs, companies and campaigns leading their sectors.