social media

The Dream Job: How Moldcell drives digital and financial inclusion in Moldova

‘Through its digital tools and high speed connectivity, [Moldcell] has assumed the role of creating the full potential of the Moldovan population,’ says Carolina Bugaian

Mastering the art of reputation management in the digital age

With the rise of social networks, it is easier than ever for companies to attract negative publicity. The reputation management industry has been created to give businesses more control over how they are perceived online

Advertisers turn to ASMR for marketing inspiration

Brands are attempting to tap into the growing autonomous sensory meridian response phenomenon by incorporating relaxing sounds into their advertisements. But is this new style of marketing anything more than the latest gimmick?

Digital models pose new diversity questions to the fashion industry

Fashion brands are beginning to use digital influencers as part of their marketing campaigns, but these virtual supermodels seem to have as many critics as they do supporters, writes Barclay Ballard

In the age of social media, brands must speak out on societal issues

The old maxim warning companies against taking a stance on hot-button issues is increasingly under question, especially considering the values of younger generations

Lifestyle for rent – luxury brands courtesy of the sharing economy

Luxury goods have always been a status symbol, but as consumer trends shift from ownership to experience, people are increasingly happy to buy temporary access to such items

Welcome to the world of cryptocurrency millionaires

As the value of cryptocurrencies soared last year, a subculture previously confined to the dark corners of the internet entered the mainstream

Pinterest users can create mood board-style image collections on the app

Top 5 ways businesses can make the most of Pinterest

By tapping into the image-driven social media platform Pinterest, businesses stand to gain insight into their target market and, ultimately, profit

Top 5 ways to target Generation Z

Generation Z are tech savvy, impatient and always on the look out for the best service or product. We explore five ways financial services organisations can target the next generation of consumers more effectively

How social media could be costing your company money

As the boundary between our work and social lives continues to blur, social media use at work is growing, and could be damaging your business as a result

Twitter, LinkedIn and Instagram can be vital tools for businesses looking to expand their reach and grow rapidly

How to use social media to ensure business success

Gina Clarke examines the best social media platforms for organisations looking to extend their reach

Pitfalls and pratfalls: how CEOs can navigate social media

Bosses that learn to mitigate the risks and maximise the rewards of personal social media accounts can boost their brand’s image and win public trust

Five tips on how to build a personal brand on LinkedIn

European CEO presents five essential pieces of advice for creating and maintaining a strong LinkedIn profile

The future of media lies in an omnichannel, quick-response service

The last 20 years has seen such profound changes in media that traditional firms struggle to keep up. Distributors must become tech-savvy media operators

Celebrity endorsements focus on social media takeovers

Celebrity backing has long been a staple of retail advertising. However, it is increasingly celebrities’ social media assets, as opposed to their visages alone, that brands are focusing on, writes Aaran Fronda

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