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Digital Editions

Digital Editions

social media

Advertisers are increasingly using social media stars such as Nash Grier (above) - whose Vine account is the most followed in the world - to promote their products and services to the teen market

Social media stars more popular than mainstream celebs for teen market

Social media has given rise to new opportunities for brands to connect with a different breed of consumer

The CEOs using Twitter to get to the top

In the battle to widen a company’s public profile, Twitter seems the ultimate weapon. No tool has proven more effective at brand development, and executives can no longer afford to turn their backs on it
Companies such as Mastercard and Paypal have leveraged social media in innovative, creative ways that bolster their business prospects

Corporate communication in brand promotion: who’s feeling social?

Many companies are embracing social media as a key part of their corporate communications – and reaping the rewards
Awards Supplement 2024

The European CEO awards 2024 have now been announced, presenting our pick of the CEOs, companies and campaigns leading their sectors.